Vince and Joseph Lucido began working in the jewelry industry in 1980, learning the trade from Detroit’s most successful retailers. The Lucido family proudly built their success on treating customers like family. After 36 years in the fine jewelry business, they are leaving behind the traditional sell over-the-counter philosophy by embracing a sales collaboration with their guests. As they continuously perfect the Lucido experience by offering unparalleled hospitality and comfort, it has allowed them to grow their business and better serve their community. The Lucido Family stands by their foundation to transform their showrooms and continue perfecting the hospitality experience to ensure your comfort and make you feel like family. Visit Lucido Fine Jewelry in Downtown Birmingham, Rochester, and their flagship location in Sterling Heights.