multi-media resource for wedding planning
nearlywed michigan weddings was launched to solve a problem in the Michigan wedding industry — there were no resources that provided the state-wide amplitude necessary to reach these couples, just a handful of regional titles focused on specific areas of the state.
nearlywed michigan weddings is a new, multi-media resource created to help vendors reach couples across all of Michigan, not just those in specific regions. In addition, since we know couples from the Chicagoland area frequently travel to Michigan to get married, our reach extends to that market as well.
While nearlywed is new, the team behind it is not. With almost 20 years of experience inspiring and matchmaking as Grand Rapids Bride, we are uniquely positioned to become the leading resource for wedding planning in Michigan. With an eye on trends and Michigan’s most aspirational venues and vendors, our passion and our mission is to connect couples with the ideas and local resources they need to plan their unique wedding — in Michigan.
Additionally, every aspect of our digital presence is optimized to achieve the highest level of compliance and success with all search engines.
rule of 7
Why Do We Only Sell Advertising In Packages ?
Because We Know It Will Ensure Your Success!
Digital Directory Listing On Nearlywed.com
Blog Feature On Nearlywed.com
Boosted Social Media Campaigns
E-Newsletter Ad Placements
Print Advertising
Responsive Digital Publication
Audience Accelerators (optional)
Nearlywed.com is the digital hub of wedding planning in Michigan, with the foundation being the online vendor directory. With a robust filtering tool, users can quickly and easily narrow down their vendor search based on the needs of their unique wedding.
Like the print ads, the online directory listings provide the information a reader needs to get to know more about the vendor and their location/services. When an advertiser is featured in either a blog, a real wedding, or a styled shoot on our site, those features will be highlighted on their directory page. Lastly, readers can contact advertisers directly from their listing via the contact form. This also gives the advertiser the ability to measure efficacy.
Through the package they select, advertisers can choose between a Standard or Featured directory listing. Featured listings will appear at the top of each search with a banner identifying them as such.
All advertising packages include a full-year Directory Listing on nearlywed.com.
Giving readers an additional chance to learn even more about each advertiser, all packages include a blog feature on nearlywed.com. This evergreen post will continue to tell each advertiser’s story, creating familiarity and pushing readers further down the sales funnel. Additionally, each blog will be fully optimized for Google search, with keywords and back links.
In the wedding industry, this target lives on social media, and we’re here for it! With more than 180k engaged followers, we know how to talk to them. Each advertising package offers the power of a boosted social media ad campaign. An advertiser’s package selection will determine the number of posts they receive.
These boosted social media ad campaigns will be run as ads on both Instagram and Facebook. The goal of these boosted social media posts is to drive the highest level of engagement with your target audience, in your target market. By boosting these ads, we can define — down to the smallest detail — both where and to whom the advertiser wants these ads to appear. In addition, we will provide the analytics for each campaign to advertisers.
“Email is the most preferred medium for communicating with brands and services, with more than 60% of consumers preferring email for commercial communications. With an email newsletter, you’re delivering your brand message to exactly where customers want to see it.”
– Compose.ly
Weekly e-newsletters are sent to our database of individuals who have asked to be included in the conversation. Newsletters provide a recap of the week’s online content, upcoming events, educational content, and more. Ads within these e-newsletters give advertisers a one-on-one opportunity to gain yet another touchpoint with this elusive audience.
Each issue inspires, excites, and educates through curated content ranging from fashion to travel to real weddings. The backbone of each issue is our comprehensive sourcebook of local vendors who can execute the reader’s dream wedding.
Each issue of nearlywed is distributed to engaged couples through multiple channels to ensure the highest readership, including:
- Newsstand: nearlywed is available on more than 1,100 newsstands throughout the state of Michigan and Chicagoland
- Wedding Shows + Events: Print copies of nearlywed are distributed at multiple wedding shows throughout the state of Michigan
- Venues + Vendors: Complimentary copies of nearlywed are also available to couples through our network of advertising partners
- Direct Purchase: Couples can order a print copy of the magazine directly through nearlywed.com
-
Spring
Published in April
-
Fall
Published in October
15,000 Per Issue
An innovative mobile experience that digitizes the print magazine into a scrollable format that is more readable and useful than a traditional digital flip book experience, our digital publication is a game changer. From embedded video to animated premium display ads, it offers additional opportunities for capturing our audience’s attention.
Our premium, front-of-book and cover display ads are for those advertisers who wish to have a stronger presence in our print and digital publications, on social media, and in our newsletters. These coveted spots offer an additional opportunity to tell your story. Available positions include our Back Cover, Inside Front Cover Spread, Inside Back Cover, and front-of-book Half Page, Full Page, and Two-Page Spread Display ads. Not only does purchase of these ads secure premium placement in the print issue, advertisers also have the opportunity to embed video in the digital publication, as well as additional social media campaigns and e-newsletter placements.
Print Ad
- Animated Text and Images
- Responsive Design Adjustments
- Added Call To Action Button
- One Additional Social Media Campaign
- One Additional E-Newsletter Placement
- Embedded Video Media (optional)
Programmatic Digital Advertising uses a combination of tactics to repeatedly present your company to individuals who have expressed recent interest in your product or service via their digital devices — mobile, tablet, and desktop.
-
Search Retargeting
We track keywords, interests, and buying behavior, among web users within a geographic region we define, to see exactly what your audience is searching for relative to your products and services (venues near me, engagement rings, ballroom wedding, etc.). We then serve these individuals your ads in real-time when they meet the criteria we define. Search retargeting helps bring new visitors to your site.
-
Site Retargeting
We use cookies to display your ads to people who have already visited your site. Anyone that visits your website will be retargeted with a message about you — after they’ve moved onto other websites. This keeps you top-of-mind after they leave your site. Site retargeting helps bring back previous visitors to your site.
-
Geo Fencing
We “draw” virtual boundaries around specific locations or defined regions, then track whenever someone with a mobile device enters them. Once a mobile user leaves this defined area, your digital ads are served in real-time directly to their mobile device. Geo Fencing helps bring nearby visitors, or visitors to your competitors, to your site.
Premium display print advertising is per issue, and only available to venue or service package participants; not available à la carte.
Display ad packages include premium print placement, an enhanced responsive digital ad, one additional social media campaign, and one additional e-newsletter placement.
Programmatic design services available for $500 per campaign.
- 3 out of 4 online viewers now notice and consider retargeted ads. Because of this existing connection, most consumers are more receptive to targeted ads. [Source: Invesp]
- Retargeted ads enjoy a 400% increase in engagement rates, as the tailored nature of retargeting campaigns directly addresses users’ previous interests and interactions. [Source: Vibe.co]
- Retargeted ads increase brand search by 1046%. The engagement and reminders from retargeted ads guide consumers from generic searches and steer them to associate the product with your brand. [Source: Connectio]
- The click-through rate (CTR) of a retargeted ad is 10x higher than the CTR of a typical display ad. [Source: AdRoll]
- Retargeted users are 70% more likely to convert. Retargeting gives prospects that last little push toward your brand. When they see your retargeting ad, there’s also a 70% chance that they’ll purchase your product over your competitor’s. [Source: SharpSpring]
- Approximately 37% of consumers like retargeted ads because of their genuine interest in the featured product. This focused tactic, which uses existing data to draw from, increases ad relevance and enhances the overall user experience, making retargeted ads more likely to resonate with potential customers. [Source: Vibe.co]
profile
Implemented as a high value digital brochure (marketing microsite) landing page for the advertiser, this page is optimized for SEO and lead generation or traffic handoff to the advertiser website. Because the page lives on the publisher branded digital site, the high engagement value of this domain and content becomes a valuable backlink to the advertiser’s domain and search elevation. Spotlights also provide advertisers an additional conversion button to double click-through results on all ads appearing in the issue.
For pricing speak to your sales rep.
-
Kelly stroburg
publisher
616.334.4065
kelly@nearlywed.com -
Jake stroburg
sales director
616.340.2334
jake@nearlywed.com -
Rebecca Voigt
-
Shalee Super
digital director
231.679.4876
shalee@nearlywed.com
P.O. Box 957, Ada, Michigan 49301 • 888.487.4910 • nearlywed.com